i think also more reliance on -- the technology is more personal. and it goes for tablet as well as the phones. you know yourself because you use these things that it's a different feeling than sitting somewhere and having that keyboard between you kara mentioned some of the kind of joining of the digital world and the physical world that happens on the cell phone. it's full of sensors. it can have health sensors on it. it's a personal, personal thing and i know p.c. stands for personal computer but it's not nearly as personal >> and then the glasses, some wearable stuff starts getting interesting. >> rose: you're going to test soon the new galaxy. >> the samsung galaxy s-4. >> rose: what impact do you think that will have? >> samsung has come a tremendous way. both in the quality of their phones and in the brand recognition that they have in the u.s. and elsewhere around the world. they're the biggest competitor to apple right now in the phone business. and if this phone catches on -- >> rose: i know that. i mean the biggest competitor to sony in t